All-in-One Outfitter Experience Management

Q: How can I get more trips?

It starts with a conversation. During your demo, we take time to understand your goals and challenges, then build a plan to help you grow. Our goal is to help you build a brand that brings in steady business, without relying on high-fee booking agents or generic marketplaces.

Q: How does Mallard Bay partner with guides?

We're not here to run your business. We're here to help you run it better. Mallard Bay gives you the tools to stay organized, book more clients, and get paid faster, all while keeping full control of your calendar and offerings. You set the terms, list trips your way, and approve every booking. Behind the scenes, we act as your support crew, helping you grow without losing the personal touch that built your reputation.

Q: What Is Mallard Bay For Guides?

It's your back-office crew in digital form. Mallard Bay for Guides is an Outfitter Experience Management platform that helps guides and outfitters run smoother operations, book more clients, and get paid faster, all in one place.

Q: What makes Mallard Bay different from other booking platforms?

We don't just list trips. We help you run a business. With built-in payments, marketing, scheduling, and support tools, Mallard Bay gives you time back and puts you in control. We're not here to replace you. We're here to empower you.

Home Page Features

The best features

Refund Management

Process refunds and track refund history.

Additional Payment Requests

Request payments for add-ons, upgrades, or remaining balances.

Payment Plans & Installments

Set up flexible payment schedules with automatic reminders. Make your trips more accessible to customers by offering payment plans that split the total cost into manageable installments. Configure cus...

View Every Trip — Past or Upcoming

All bookings in one place, with client info and trip details a click away. See your entire season at a glance.

Track Referral Fees

Set and track referral fees automatically.

Apply Discounts & Coupons

Add coupons or custom discounts to quotes.

Unpaid Balances Tracking

See all outstanding balances and follow up on overdue payments.

Request Additional Payments

Send payment requests for add-ons, upgrades, or remaining balances.

Update Your Availability Anytime

Whether you're adding new dates or blocking off time for family or scouting, it's quick and easy.

Create Custom Quotes

Build detailed quotes with pricing packages, add-ons, and special terms.

Client Notes & Custom Properties

Add notes and custom fields to track preferences, special requests, and important details.

Outfitter Profile Management

Update business information, contact details, and branding.

Paid Ads Reporting

Monitor ad performance and ROI across platforms.

Handle Cancellations & Refunds

Process cancellations and refunds with clear tracking and communication. Manage the entire cancellation and refund process efficiently with automated workflows, clear policy enforcement, and transpare...

Payment Processing

Accept online payments securely through integrated payment processing.

Drag-and-Drop Website Editor

Build your website visually with an intuitive editor.

Invoice Generation

Generate professional invoices for all payments.

Quick Payment Collection

Create payment links in seconds for any amount.

Block Library

Choose from pre-built blocks for common sections.

Auto-Create Leads from Submissions

Automatically convert form submissions into leads for follow-up.

Group Payment Options

Enable group pay so multiple guests can split the cost.

Payment Link Sharing

Send payment links via email or text.

Link Forms to Bookings

Require forms to be completed before or after booking confirmation.

Track Payments & Invoices

See all payments, generate invoices, and track what's paid and what's still due.

Form Submissions Management

View and manage all form submissions in one place.

Availability Management

Control when trips are available and block off dates as needed.

Apply to Bookings & Quotes

Use coupons on new bookings or existing quotes.

View Booking Details & History

Complete booking information with client details, trip specifics, payment status, and communication history.

View Referral History

See all sent and received referrals with status tracking.

Create & Manage Templates

Build a library of message templates for different scenarios.

Flexible Payment Plans

Offer multiple payment options including deposits, installments, and full payment.

Communication Activity Log

Track all messages, notifications, and interactions with each client.

Lead Quality Scoring

Track lead quality and prioritize follow-ups based on potential value.

Team Member Management

Add team members, assign roles, and manage permissions.

Website Performance Analytics

Track visitors, page views, and conversion metrics.

Stripe Integration

Connect your Stripe account for payment processing.

Calendar Sync

Sync with Google Calendar, Apple Calendar, or Outlook to prevent double-bookings.

Revenue & Metrics Tracking

See lifetime value, booking frequency, and revenue per client.

Lead Management with Status Tracking

Organize leads by status: New, Contacted, Quoted, Booked, Lost, or Disqualified.

QuickBooks Integration

Automatically sync financial data with QuickBooks for seamless accounting.

Style Customization

Customize colors, fonts, and spacing to match your brand.

Quote Itinerary Management

Include trip itineraries and details directly in quotes.

Template-Based Communication

Send personalized messages quickly using your templates.

Listing Photos & Media

Upload photos and media to showcase your trips.

Convert Leads to Clients

One-click conversion turns qualified leads into clients with full history preserved.

Accept or Decline Referrals

Review incoming referrals and accept or decline with notes.

Send Booking Referrals

Refer bookings to other outfitters with a few clicks.

Custom Form Builder

Create forms with multiple input types: text, dropdowns, checkboxes, and more.

Pricing Packages

Set up multiple pricing options with different guest counts, durations, and inclusions.

Maximize Revenue

Take advantage of surge pricing to increase prices on your prime booking days and decrease prices to drive business in slower times. Offer add-ons to increase your basket size to customers.

Usage Limits & Expiration

Control how many times a coupon can be used and when it expires.

Sync with Your Personal Calendar

Keep your guide calendar in step with your everyday schedule — Google, Apple, whatever you use.

Import Leads from CSV

Bulk import leads from spreadsheets or other systems.

Accept Online Bookings

Give yourself a 24/7 admin employee by allowing your website to do the work for you while you're on the boat.

Create Discount Codes

Generate custom coupon codes with flexible discount options.

Responsive Design

Your website looks great on all devices automatically.

Assign Guides to Bookings

Assign team members to trips and manage guide schedules.

Facebook Ads Management

Create, manage, and track Facebook ad campaigns.

Business Performance Metrics

View revenue trends, booking counts, and key performance indicators.

Guide Permissions

Set various permission levels for captains and mates to ensure they only see events pertinent to them on their calendars.

Bulk Lead Updates

Update multiple leads at once to save time on routine tasks.

Policy Management

When booking, customers will agree to your cancellation policy that you can enforce in the instance of a no-show. Don't get left at the dock in your peak busy season without collecting your full incom...

Offline Payment Tracking

Mark cash, check, or other offline payments in the system.

Meta/Facebook Ads

Create and manage Facebook ads directly from Mallard Bay.

Payout Reports

Track when and how much you've been paid out.

Track Everything

With our Google Tag Manager Integration, you can track all user interactions on your Vally Profile and measure ROI.

Outfitter Settings & Configuration

Configure default settings, check-in times, and business preferences.

Payment Reports

Detailed payment tracking with filtering and export options.

Client Details & History

View complete client profiles with booking history, revenue metrics, and interaction timeline.

Standalone Payment Processing

Process payments independently of bookings.

Create & Manage Listings

Build detailed listings with descriptions, photos, and trip information.

Edit Booking Dates & Guests

Adjust trip dates and guest counts. The system prevents conflicts automatically.

Page Management

Create and manage multiple pages with custom layouts.

Export Reports

Download reports as CSV for accounting or analysis.

Manage Your Boats & Trips

Assign boats and guides to specific trips, manage your trips in one place, and set seasonal availability for boats and trips.

Add Manual Bookings Instantly

A guy calls you direct? No problem. Plug it in and move on — no risk of overlap or forgetting.

Flexible Pricing

Add different rates for group sizes, resources, seasons, and more with flexible pricing options on your trips.

Add-Ons & Upgrades

Offer gear rentals, meal upgrades, and other add-ons.

Manage A Team Of Guides

Manage your entire team on one dashboard with 2-way Google Calendar sync. Whenever you update something on Vally it automatically syncs to, it instantly syncs to all of your calendars and vise versa.

Client List with Search & Filters

Find clients quickly with powerful search and filtering. Export your list to CSV.

Client Communications

Send customized confirmations, reminders, and post-trip emails with your branding. Gather pre-trip questions or waivers from customers, and take advantage of your client directory for email marketing ...

Automated Booking Reminders

Send automated reminders to guests before their trip to reduce no-shows and improve guest experience. Our automated reminder system sends timely notifications via email and SMS at strategic intervals ...

View All

Services

Super cool Services

Refund Management

Process refunds and track refund history.

Additional Payment Requests

Request payments for add-ons, upgrades, or remaining balances.

Payment Plans & Installments

View Every Trip — Past or Upcoming

All bookings in one place, with client info and trip details a click away. See your entire season at a glance.

Track Referral Fees

Set and track referral fees automatically.

Apply Discounts & Coupons

Add coupons or custom discounts to quotes.

Unpaid Balances Tracking

See all outstanding balances and follow up on overdue payments.

Request Additional Payments

Send payment requests for add-ons, upgrades, or remaining balances.

Update Your Availability Anytime

Whether you're adding new dates or blocking off time for family or scouting, it's quick and easy.

Create Custom Quotes

Build detailed quotes with pricing packages, add-ons, and special terms.

Client Notes & Custom Properties

Add notes and custom fields to track preferences, special requests, and important details.

Outfitter Profile Management

Update business information, contact details, and branding.

Paid Ads Reporting

Monitor ad performance and ROI across platforms.

Handle Cancellations & Refunds

Payment Processing

Accept online payments securely through integrated payment processing.

Drag-and-Drop Website Editor

Build your website visually with an intuitive editor.

Invoice Generation

Generate professional invoices for all payments.

Quick Payment Collection

Create payment links in seconds for any amount.

Block Library

Choose from pre-built blocks for common sections.

Auto-Create Leads from Submissions

Automatically convert form submissions into leads for follow-up.

Group Payment Options

Enable group pay so multiple guests can split the cost.

Payment Link Sharing

Send payment links via email or text.

Link Forms to Bookings

Require forms to be completed before or after booking confirmation.

Track Payments & Invoices

See all payments, generate invoices, and track what's paid and what's still due.

Form Submissions Management

View and manage all form submissions in one place.

Availability Management

Control when trips are available and block off dates as needed.

Apply to Bookings & Quotes

Use coupons on new bookings or existing quotes.

View Booking Details & History

Complete booking information with client details, trip specifics, payment status, and communication history.

View Referral History

See all sent and received referrals with status tracking.

Create & Manage Templates

Build a library of message templates for different scenarios.

Flexible Payment Plans

Offer multiple payment options including deposits, installments, and full payment.

Communication Activity Log

Track all messages, notifications, and interactions with each client.

Lead Quality Scoring

Track lead quality and prioritize follow-ups based on potential value.

Team Member Management

Add team members, assign roles, and manage permissions.

Website Performance Analytics

Track visitors, page views, and conversion metrics.

Stripe Integration

Connect your Stripe account for payment processing.

Calendar Sync

Sync with Google Calendar, Apple Calendar, or Outlook to prevent double-bookings.

Revenue & Metrics Tracking

See lifetime value, booking frequency, and revenue per client.

Lead Management with Status Tracking

Organize leads by status: New, Contacted, Quoted, Booked, Lost, or Disqualified.

QuickBooks Integration

Automatically sync financial data with QuickBooks for seamless accounting.

Style Customization

Customize colors, fonts, and spacing to match your brand.

Quote Itinerary Management

Include trip itineraries and details directly in quotes.

Template-Based Communication

Send personalized messages quickly using your templates.

Listing Photos & Media

Upload photos and media to showcase your trips.

Convert Leads to Clients

One-click conversion turns qualified leads into clients with full history preserved.

Accept or Decline Referrals

Review incoming referrals and accept or decline with notes.

Send Booking Referrals

Refer bookings to other outfitters with a few clicks.

Custom Form Builder

Create forms with multiple input types: text, dropdowns, checkboxes, and more.

Pricing Packages

Set up multiple pricing options with different guest counts, durations, and inclusions.

Maximize Revenue

Take advantage of surge pricing to increase prices on your prime booking days and decrease prices to drive business in slower times. Offer add-ons to increase your basket size to customers.

Usage Limits & Expiration

Control how many times a coupon can be used and when it expires.

Sync with Your Personal Calendar

Keep your guide calendar in step with your everyday schedule — Google, Apple, whatever you use.

Import Leads from CSV

Bulk import leads from spreadsheets or other systems.

Accept Online Bookings

Give yourself a 24/7 admin employee by allowing your website to do the work for you while you're on the boat.

Create Discount Codes

Generate custom coupon codes with flexible discount options.

Responsive Design

Your website looks great on all devices automatically.

Assign Guides to Bookings

Assign team members to trips and manage guide schedules.

Facebook Ads Management

Create, manage, and track Facebook ad campaigns.

Business Performance Metrics

View revenue trends, booking counts, and key performance indicators.

Guide Permissions

Set various permission levels for captains and mates to ensure they only see events pertinent to them on their calendars.

Bulk Lead Updates

Update multiple leads at once to save time on routine tasks.

Policy Management

Offline Payment Tracking

Mark cash, check, or other offline payments in the system.

Meta/Facebook Ads

Create and manage Facebook ads directly from Mallard Bay.

Payout Reports

Track when and how much you've been paid out.

Track Everything

With our Google Tag Manager Integration, you can track all user interactions on your Vally Profile and measure ROI.

Outfitter Settings & Configuration

Configure default settings, check-in times, and business preferences.

Payment Reports

Detailed payment tracking with filtering and export options.

Client Details & History

View complete client profiles with booking history, revenue metrics, and interaction timeline.

Standalone Payment Processing

Process payments independently of bookings.

Create & Manage Listings

Build detailed listings with descriptions, photos, and trip information.

Edit Booking Dates & Guests

Adjust trip dates and guest counts. The system prevents conflicts automatically.

Page Management

Create and manage multiple pages with custom layouts.

Export Reports

Download reports as CSV for accounting or analysis.

Manage Your Boats & Trips

Assign boats and guides to specific trips, manage your trips in one place, and set seasonal availability for boats and trips.

Add Manual Bookings Instantly

A guy calls you direct? No problem. Plug it in and move on — no risk of overlap or forgetting.

Flexible Pricing

Add different rates for group sizes, resources, seasons, and more with flexible pricing options on your trips.

Add-Ons & Upgrades

Offer gear rentals, meal upgrades, and other add-ons.

Manage A Team Of Guides

Manage your entire team on one dashboard with 2-way Google Calendar sync. Whenever you update something on Vally it automatically syncs to, it instantly syncs to all of your calendars and vise versa.

Client List with Search & Filters

Find clients quickly with powerful search and filtering. Export your list to CSV.

Client Communications

Automated Booking Reminders

View All

Testimonials

Super cool Testimonials

It really saves me time and effort. Mallard Bay is exactly what our business has been lacking. It's all good. Definitely worth the investment. I would also like to say thank you to all your staff!

Johnson Gregory

CEO & Founder | Cadillac Creek Outfitters

Working with Mallard Bay on a website build was quick and painless. They are easy to work with and designed it to target my specific demographic.

Gulf of America Outfitters

Since implementing Mallard Bay, we've seen a 40% increase in online bookings and our customer satisfaction scores have improved dramatically. The system is exactly what we needed.

Michael Chen

Owner | Mountain Peak Adventures

Mallard Bay has transformed how we manage our bookings and communicate with customers. The platform is intuitive and has significantly reduced our administrative workload.

Sarah Mitchell

Operations Manager | Wild River Guides

Trusted By Outfitters

Super cool Trusted By Outfitters

Waterfowl

Hunting in Hager City, Wisconsin

Wisconsin Goose Hunts

Wadsworth Waterfowl Co

Starting at

$150

Hunting in DeWitt, Arkansas

Southern Speck Arkansas Goose Hunts

Southern Speck Outfitters

Starting at

$100

Hunting in Clark, South Dakota

South Dakota Spring Conservation Hunt

Waterfowl Junkie

Starting at

$120

Cast and Blast in Newton, Kansas

Kansas Waterfowl 3 Day Hunt

F5 Outfitters

Starting at

$400

Hunting in Rose Valley, Saskatchewan

Saskatchewan Waterfowl Hunt

Smoke'm Outfitters

Starting at

$150

Hunting in Paragould, Arkansas

Northeast Arkansas Waterfowl Hunt

Piles and Smiles Duck Club

Starting at

$20

Explore waterfowl hunting trips

Use Cases

Super cool Use Cases

Reduce No-Shows

A Galveston fishing charter is losing thousands because clients forget, cancel, or show up late. They need a reliable way to make customers show up and commit. This use case explores how Mallard Bay's...

Reduce No-Shows 2

A Galveston fishing charter is losing thousands because clients forget, cancel, or show up late. They need a reliable way to make customers show up and commit.

View All

Featured Outfitters

5 trips listed

Level 7 Outdoors

Plainview, Texas

1 trip listed

Bluestem Waterfowl Canada

Saskatoon, Saskatchewan

1 trip listed

Sportsman Charters LLC

Gueydan, Louisiana

Verticals

Super cool Verticals

Fishing Charters

Powering the future of fishing charters – smarter bookings, better business. Streamline operations, maximize revenue, and deliver exceptional experiences that keep customers coming back season after s...

View All

Test

Get all your questions

How old are you?

How can I get more trips?

How does Mallard Bay partner with guides?

What Is Mallard Bay For Guides?

What makes Mallard Bay different from other booking platforms?

The Mallard Bay Way

We exude grit yo

A cool banner

Click Me